Confidential Information*
In early 2020, I was asked to join Rocket Companies in order to design and launch Rocket Auto, a sister company to the FinTech giant Rocket Mortgage. Our mission was to create a digital auto shopping experience for Rocket clients. This would serve to expand the Rocket offering to clients between home purchase and/or refi moments.
We launched in 3 consecutive phases: 1. Rocket Auto Marketplace with Digital Retail, 2. Fully Authenticated Experience, and 3. Fully Authenticated Experience with Full Service End-To-End. Below is a summary of each phase with some accompanying visuals.
Note: In mid 2023, Rocket Companies paused development in Rocket Auto as it focused on its core product, Rocket Mortgage. Todd is currently leading design teams there.
1. Rocket Auto Marketplace with Digital Retail
Our first phase for Rocket Auto included custom search, elegant listings pages, and the ability to apply to, and complete, a purchase.
2. Rocket Auto Fully Authenticated Experience
Our second phase for Rocket Auto included accounts with personalized search and notifications, and the ability to compare loan options.
3. Rocket Auto Marketplace with Digital Retail – Full Service End-to-End
Our last phase for Rocket Auto included everything in phase 2, but offered and end-to-end client experience from research to purchase and delivery.