Rocket Auto Marketplace With Digital Retail

Rocket Auto Marketplace With Digital Retail

Confidential Information

Rocket Auto was created as a third-party marketplace to serve Rocket Mortgage clients, 30% of which our research suggested were in-market to purchase a new vehicle. The core focus of our site was search and vehicle details.

Homepage

Research and industry best practices had us focused on search here since most paid traffic landed here when we launched. We aimed to get clients to a relevant result and vehicle details page as soon as possible.


Search

Search results were geared towards transparency and easy filtering to narrow down focus as soon as possible.

 


Vehicle Details


Digital Retail