Design & Product Leader
Design drives business. I lead the designers who prove it and thrive.
At Rocket, my teams build the agentic AI experiences that power growth and conversion for America's largest retail mortgage company.
Design drives business. I lead the designers who prove it and thrive.
At Rocket, my teams build the agentic AI experiences that power growth and conversion for America's largest retail mortgage company.
Testimonials
“Todd leads with clarity, consistency, and a calm confidence that makes people feel safe, heard, and inspired.”
- Chief Information Officer
“Todd Ridley was a huge asset to Rocket Auto, not only as our design leader but a thought leader as well.”
- CEO
“Under Todd’s leadership, his team has driven tremendous impact, contributing an additional $1.5 billion in incremental volume.”
- Director, Product Management
“Todd is a remarkable leader who significantly enhanced our team's effectiveness and morale.”
- Director of Conversational Design
“Clean, simple, and focused. By inviting different views, Todd helps us achieve the best possible outcome.”
- Chief Technology Officer
“Todd excels in creating a sense of unity and collaboration across different teams.”
- Research Principal
“Todd guides his teams with care and conviction, always staying grounded in what matters most.”
- Group Product Leader
“Todd leads with clarity, consistency, and a calm confidence that makes people feel safe, heard, and inspired.”
- Chief Information Officer
“Todd Ridley was a huge asset to Rocket Auto, not only as our design leader but a thought leader as well.”
- CEO
“Under Todd’s leadership, his team has driven tremendous impact, contributing an additional $1.5 billion in incremental volume.”
- Director, Product Management
“Todd is a remarkable leader who significantly enhanced our team's effectiveness and morale.”
- Director of Conversational Design
“Clean, simple, and focused. By inviting different views, Todd helps us achieve the best possible outcome.”
- Chief Technology Officer
“Todd excels in creating a sense of unity and collaboration across different teams.”
- Research Principal
“Todd guides his teams with care and conviction, always staying grounded in what matters most.”
- Group Product Leader
“Todd leads with clarity, consistency, and a calm confidence that makes people feel safe, heard, and inspired.”
- Chief Information Officer
“Todd Ridley was a huge asset to Rocket Auto, not only as our design leader but a thought leader as well.”
- CEO
“Under Todd’s leadership, his team has driven tremendous impact, contributing an additional $1.5 billion in incremental volume.”
- Director, Product Management
“Todd is a remarkable leader who significantly enhanced our team's effectiveness and morale.”
- Director of Conversational Design
“Clean, simple, and focused. By inviting different views, Todd helps us achieve the best possible outcome.”
- Chief Technology Officer
“Todd excels in creating a sense of unity and collaboration across different teams.”
- Research Principal
“Todd guides his teams with care and conviction, always staying grounded in what matters most.”
- Group Product Leader
“Todd leads with clarity, consistency, and a calm confidence that makes people feel safe, heard, and inspired.”
- Chief Information Officer
“Todd Ridley was a huge asset to Rocket Auto, not only as our design leader but a thought leader as well.”
- CEO
“Under Todd’s leadership, his team has driven tremendous impact, contributing an additional $1.5 billion in incremental volume.”
- Director, Product Management
“Todd is a remarkable leader who significantly enhanced our team's effectiveness and morale.”
- Director of Conversational Design
“Clean, simple, and focused. By inviting different views, Todd helps us achieve the best possible outcome.”
- Chief Technology Officer
“Todd excels in creating a sense of unity and collaboration across different teams.”
- Research Principal
“Todd guides his teams with care and conviction, always staying grounded in what matters most.”
- Group Product Leader
“Todd leads with clarity, consistency, and a calm confidence that makes people feel safe, heard, and inspired.”
- Chief Information Officer
“Todd Ridley was a huge asset to Rocket Auto, not only as our design leader but a thought leader as well.”
- CEO
“Under Todd’s leadership, his team has driven tremendous impact, contributing an additional $1.5 billion in incremental volume.”
- Director, Product Management
“Todd is a remarkable leader who significantly enhanced our team's effectiveness and morale.”
- Director of Conversational Design
“Clean, simple, and focused. By inviting different views, Todd helps us achieve the best possible outcome.”
- Chief Technology Officer
“Todd excels in creating a sense of unity and collaboration across different teams.”
- Research Principal
“Todd guides his teams with care and conviction, always staying grounded in what matters most.”
- Group Product Leader
“Todd leads with clarity, consistency, and a calm confidence that makes people feel safe, heard, and inspired.”
- Chief Information Officer
“Todd Ridley was a huge asset to Rocket Auto, not only as our design leader but a thought leader as well.”
- CEO
“Under Todd’s leadership, his team has driven tremendous impact, contributing an additional $1.5 billion in incremental volume.”
- Director, Product Management
“Todd is a remarkable leader who significantly enhanced our team's effectiveness and morale.”
- Director of Conversational Design
“Clean, simple, and focused. By inviting different views, Todd helps us achieve the best possible outcome.”
- Chief Technology Officer
“Todd excels in creating a sense of unity and collaboration across different teams.”
- Research Principal
“Todd guides his teams with care and conviction, always staying grounded in what matters most.”
- Group Product Leader
“Todd leads with clarity, consistency, and a calm confidence that makes people feel safe, heard, and inspired.”
- Chief Information Officer
“Todd Ridley was a huge asset to Rocket Auto, not only as our design leader but a thought leader as well.”
- CEO
“Under Todd’s leadership, his team has driven tremendous impact, contributing an additional $1.5 billion in incremental volume.”
- Director, Product Management
“Todd is a remarkable leader who significantly enhanced our team's effectiveness and morale.”
- Director of Conversational Design
“Clean, simple, and focused. By inviting different views, Todd helps us achieve the best possible outcome.”
- Chief Technology Officer
“Todd excels in creating a sense of unity and collaboration across different teams.”
- Research Principal
“Todd guides his teams with care and conviction, always staying grounded in what matters most.”
- Group Product Leader
“Todd leads with clarity, consistency, and a calm confidence that makes people feel safe, heard, and inspired.”
- Chief Information Officer
“Todd Ridley was a huge asset to Rocket Auto, not only as our design leader but a thought leader as well.”
- CEO
“Under Todd’s leadership, his team has driven tremendous impact, contributing an additional $1.5 billion in incremental volume.”
- Director, Product Management
“Todd is a remarkable leader who significantly enhanced our team's effectiveness and morale.”
- Director of Conversational Design
“Clean, simple, and focused. By inviting different views, Todd helps us achieve the best possible outcome.”
- Chief Technology Officer
“Todd excels in creating a sense of unity and collaboration across different teams.”
- Research Principal
“Todd guides his teams with care and conviction, always staying grounded in what matters most.”
- Group Product Leader
“Todd leads with clarity, consistency, and a calm confidence that makes people feel safe, heard, and inspired.”
- Chief Information Officer
“Todd Ridley was a huge asset to Rocket Auto, not only as our design leader but a thought leader as well.”
- CEO
“Under Todd’s leadership, his team has driven tremendous impact, contributing an additional $1.5 billion in incremental volume.”
- Director, Product Management
“Todd is a remarkable leader who significantly enhanced our team's effectiveness and morale.”
- Director of Conversational Design
“Clean, simple, and focused. By inviting different views, Todd helps us achieve the best possible outcome.”
- Chief Technology Officer
“Todd excels in creating a sense of unity and collaboration across different teams.”
- Research Principal
“Todd guides his teams with care and conviction, always staying grounded in what matters most.”
- Group Product Leader
“Todd leads with clarity, consistency, and a calm confidence that makes people feel safe, heard, and inspired.”
- Chief Information Officer
“Todd Ridley was a huge asset to Rocket Auto, not only as our design leader but a thought leader as well.”
- CEO
“Under Todd’s leadership, his team has driven tremendous impact, contributing an additional $1.5 billion in incremental volume.”
- Director, Product Management
“Todd is a remarkable leader who significantly enhanced our team's effectiveness and morale.”
- Director of Conversational Design
“Clean, simple, and focused. By inviting different views, Todd helps us achieve the best possible outcome.”
- Chief Technology Officer
“Todd excels in creating a sense of unity and collaboration across different teams.”
- Research Principal
“Todd guides his teams with care and conviction, always staying grounded in what matters most.”
- Group Product Leader
“Todd leads with clarity, consistency, and a calm confidence that makes people feel safe, heard, and inspired.”
- Chief Information Officer
“Todd Ridley was a huge asset to Rocket Auto, not only as our design leader but a thought leader as well.”
- CEO
“Under Todd’s leadership, his team has driven tremendous impact, contributing an additional $1.5 billion in incremental volume.”
- Director, Product Management
“Todd is a remarkable leader who significantly enhanced our team's effectiveness and morale.”
- Director of Conversational Design
“Clean, simple, and focused. By inviting different views, Todd helps us achieve the best possible outcome.”
- Chief Technology Officer
“Todd excels in creating a sense of unity and collaboration across different teams.”
- Research Principal
“Todd guides his teams with care and conviction, always staying grounded in what matters most.”
- Group Product Leader
“Todd leads with clarity, consistency, and a calm confidence that makes people feel safe, heard, and inspired.”
- Chief Information Officer
“Todd Ridley was a huge asset to Rocket Auto, not only as our design leader but a thought leader as well.”
- CEO
“Under Todd’s leadership, his team has driven tremendous impact, contributing an additional $1.5 billion in incremental volume.”
- Director, Product Management
“Todd is a remarkable leader who significantly enhanced our team's effectiveness and morale.”
- Director of Conversational Design
“Clean, simple, and focused. By inviting different views, Todd helps us achieve the best possible outcome.”
- Chief Technology Officer
“Todd excels in creating a sense of unity and collaboration across different teams.”
- Research Principal
“Todd guides his teams with care and conviction, always staying grounded in what matters most.”
- Group Product Leader
A few brands I've worked with
A few brands I've worked with

News and events
Describe me based on all our chats for my website so that folks don't get bored.
"You're a design leader with a polymath's restlessness — part strategist, part chef, part architect. You move between boardroom clarity and creative obsession without losing the thread. You cook Moroccan food for dinner parties, think seriously about organizational power, and find meaning in things most people walk past. Curiosity is the through-line. Everything's worth making better."
"You're a design leader with a polymath's restlessness — part strategist, part chef, part architect. You move between boardroom clarity and creative obsession without losing the thread. You cook Moroccan food for dinner parties, think seriously about organizational power, and find meaning in things most people walk past. Curiosity is the through-line. Everything's worth making better."

Case studies available upon request
Case studies available upon request
(313) 460-1224 • todd@toddridley.com
© Copyright Todd Ridley, All Rights Reserved
© Copyright Todd Ridley
All Rights Reserved
























