In 2021 we made a decision to move search and sell to an authenticated experience – clients would be enticed with top-level inventory upon visiting the site but would be required to sign in or create an account in order to search for inventory.
Nurture & Nudging
With the client now engaged through authentication, we worked with Rocket marketing and data sciences to create nurture campaigns tailored to each client.
Search moved to authenticated experience, with focus on higher-level model search.
Vehicle Details with Digital Retail
Sell Your Vehicle with Multiple Offers