Dlectricity, Detroit’s Festival of Art & Light

Dlectricity Detroit Todd Ridley

Dlectricity is Detroit’s Nighttime Exhibition of Art & Light. This two night exhibition has held for the first time in October, 2012 all throughout Midtown Detroit, my client, and included featured artists from all over the world.

I was brought in at the early planning stages and was lucky enough to be involved in naming, branding and pitching the event to stakeholders and funders.

I then went on to create a site for Dlectricity that would immerse the visitor into the world of nighttime public art made popular in Europe by Nuit Blanche. Full width graphics, photos and videos help to convey the excitement of this festival.


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