Viand Brand and Marketing

Lynne Savino has a dream; to educate the world about nutrition and healthful, local and organic food. She’s also passionate about wine.

Viand Event Rental Promotional Booklet

Lynne is a certified sommelier and has over 30 years of experience in representing fine food and wines in southeast Michigan, having learned her trade by traveling the world. Lynne also rehabilitated a centuries-old bank just west of Detroit’s very popular Corktown. This space, as it turns out, is a magnet for planners and agents to hold events and parties.

In late 2019, Lynne approached me about creating a brand around her chosen name, Viand (which means “The intersection between food and life”), and help her promote the event space and classes that she plans to teach in the Spring of 2020. I created a logo, icon, website and promotional content to launch the brand, including a Facebook and Instagram campaign that initially drove 77 early applicants for her upcoming program.